Neema Dadmand · @neemadadmand

Shoot Day Shot List

Dental follower ad + VSL  ·  Internal, for Neema + crew  ·  v1 · Jul 2026

0Before the meeting

The launch call with Jeremy is early next week. Get here first.

2Logistics

Same setup covers the ad and the VSL talking-head footage.

Location

  • Landmark for the ad: Stanley Park seawall or a downtown-skyline vantage.
  • Clean, quiet indoor setup for the VSL (simple, uncluttered background).
  • Backup indoor spot if it rains at the seawall.

Gear

  • Mirrorless + lav or shotgun mic + gimbal.
  • Phone teleprompter for the pro take.
  • iPhone for the raw take (lav mic if possible).
  • Windscreen / dead cat for seawall wind.

Light & time

  • Shoot in soft light: overcast or golden hour.
  • Avoid harsh midday sun.

Wardrobe

  • Clean, solid colours, nothing busy.
  • Smart-casual founder look. Look the part for a dentist audience.
Script coming next

3The VSL

Structure from your P+P outline, adapted to the dental offer. Neema is writing the full teleprompter script next. This is what you will be filming, so you can prep now and shoot once the script is locked.

You film the talking-head segments for all three parts. Diagrams and visuals (the funnel, the 2-paths) get added in post as graphics or screen-share. Capture clean takes of each section so the edit can breathe.

Intro (2 to 5 min)

Content (10 to 45 min) — 3 points on a funnel diagram

CTA (3 to 10 min)

4After the shoot

Internal shot list. Not indexed. Neema Dadmand · Megafon Productions.