[Runs about 20 minutes]
Why it has not worked yet
[DRAW: a car with only an engine and tires, missing everything else]
Before I show you the system, I want to explain why it has not worked for you yet.
Because I promise you, it is not because you are a bad dentist.
Here is what I see in almost every practice I talk to.
You are probably doing some marketing right now.
Maybe you boost a post. Maybe you have someone on your team posting.
Maybe you tried an agency.
And it is not really working. It is not giving you what you were promised.
Here is why.
You have one or two pieces of the machine, not the whole thing.
It is like having an engine and a set of tires,
but no car around them.
You cannot drive an engine and four tires down the street.
You need the whole vehicle, built and connected, or none of it moves.
And that is exactly how most dental practices run their marketing.
A little content here. A boosted post there. A lead form nobody follows up on.
Pieces. Never the machine.
So let me be honest with you, because I think you can take it.
You are a great dentist.
You are probably not a great marketer. And you were never supposed to be.
Let me show you the whole machine. Three parts. Top, middle, bottom.
Point one: you are invisible, and your competitor is not
[DRAW: the top of the funnel]
I want to tell you about a call I got.
A dentist reached out to me. Good clinic. Great hands.
And he told me something I have never forgotten.
He said, there is this other dentist, and I see him everywhere.
On Instagram. On Facebook. Every time I open my phone.
And then he told me the part that got me.
That other dentist was his classmate.
They went to dental school together.
Same training. Same degree. Same skill.
And he looked at me and said, I see him everywhere. That is why I called you.
[Pause]
His patients were seeing his classmate.
Not him.
It was never about who was the better dentist.
It was about who was visible.
Because here is the truth about how people pick a dentist.
A patient cannot judge your clinical skill from a Google search.
They cannot see your margins. They do not know what a good crown looks like.
They judge what they can see.
So the clinic that shows up, and explains things, and looks like a real human being,
wins the patient.
Even when the dentistry is worse.
You are not losing to better dentists.
You are losing to more visible ones.
The stuff that does not work
[VISUAL: phone posting at night, then a boost button]
Now, most people try to fix this in ways that do not work, so let me save you the time.
Posting more yourself does not work.
You do it on a Sunday night, after a ten hour day, and then you get busy and skip a week, then two,
and by October the last post is from July.
That is not a discipline problem. You are a dentist, not a content team.
Having your front desk run the Instagram does not work either.
Your team is busy running your practice.
Content made in the gaps, whenever someone remembers, is always inconsistent.
And inconsistent content does not build anything. It just sits there.
And boosting a random post does not work.
The boost button optimizes for likes.
Likes do not book Invisalign.
You are paying to be tapped and forgotten.
What actually works
[DRAW: content plus ads feeding the top of the funnel]
Here is what actually works.
Two things running together.
Consistent content that makes you a familiar face in your own city.
And paid ads that put that content in front of the exact right people.
Not people in Ohio. Not teenagers.
People within a short drive of your chair.
People who actually need Invisalign or an implant, who need it now, and who have the money to pay for it.
That last part matters.
When you get in front of the right people, you are not fighting tooth and nail to close them.
You are not pulling teeth.
They already want what you do.
The lead volume trap
[VISUAL: "100 leads" crossed out, "5 qualified" circled]
Now here is a mistake I want you to avoid, because I learned it the hard way in another industry.
Most agencies brag about volume.
We will get you a hundred leads a month.
You do not want a hundred leads a month.
A hundred leads a month means a hundred phone calls, most of them cold, most of them tire kickers,
and your front desk drowning.
I would rather get you four or five qualified people who want a high value case and want it now.
And I am not talking about regular cleanings and checkups.
I am talking Invisalign, implants, the four and five thousand dollar cases.
Because once one of those patients is in your chair, the lifetime value tail is enormous.
You do not need more leads.
You need the right ones.
What it actually costs to try
[DRAW: $50 a day, then one case pays it back]
And I already know the fear, because every dentist says it.
You are worried the ad spend is going to run away from you.
So let me make this simple.
We start at fifty dollars a day. That is all you need.
Here is the math.
One Invisalign case nets you around four thousand dollars.
Fifty dollars a day means that in the next eighty days,
you only have to sign one single case to break even.
One.
If I cannot get you one Invisalign patient in eighty days,
I will retire and go get a nine to five.
[Pause]
But it will not take eighty days. Let me show you why.
I launched this exact system for two dental clinics a couple of weeks ago.
Within the first two weeks, they already have people booked in for consults.
Real people, coming in to sit in the chair.
Now, nothing is closed yet. They are brand new.
But let's say one takes Invisalign and one takes an implant.
That is four thousand and six thousand dollars.
Ten thousand dollars in potential, in the first two weeks.
I am telling you that to show you what happens when the system is actually cranking.
The picture
[DRAW: two graphs side by side]
Let me draw you the whole thing.
Here is how ninety nine percent of dental practices run.
[DRAW: a flat line, maybe drifting down]
Referrals. Word of mouth. A good month, then three slow ones.
Flat. Sometimes drifting down, as the visible competitor takes your patients.
And here is what a real system looks like.
[DRAW: an exponential curve up and to the right]
You put one dollar in, you get ten out.
Then you put ten in, and get a hundred.
Then a hundred in, and a thousand.
Up and to the right.
That is the difference between hoping and building.
Make sense so far?
Good. Because point two is where most agencies fall apart.
Point two: a lead is not a patient
[DRAW: the middle of the funnel]
Here is the mistake almost every agency makes.
They sell you leads.
A spreadsheet of names. Cold. Annoyed. Half of them do not remember filling out the form.
Because a lead is not a patient.
A lead is a stranger.
A patient is somebody who already trusts you.
And the thing that turns one into the other is content.
Why trust is the whole game
How do you build trust with someone you have never met?
You answer the questions they are already asking at eleven at night, on their phone, in bed.
Does an implant hurt.
How much does Invisalign really cost.
Is this dentist going to sell me something I do not need.
Every one of those is a video.
And when you answer them, honestly, on camera, over and over,
they start to feel like they know you.
The only way you build a connection with another human being
is to show them that you are human.
Not a logo. Not a stock photo.
You.
And it compounds.
The person who watched four of your videos and then walks in
already decided.
The person who clicked a lead form and got a cold call did not.
Stop discounting
[VISUAL: "$2,000 OFF" with a red line through it]
Now let me tell you what most dentists do instead, and why it is killing them.
They discount.
Two thousand dollars off your Invisalign.
They lead with a number.
Think about what that actually does.
That two thousand dollars comes straight off your bottom line.
After you pay your staff, your lab, your overhead,
you are basically doing the Invisalign for free.
And worse, you train your whole market to wait for the discount.
You become known as the cheap one.
Do not put your prices out there.
Do not lead with discounts.
You do not want to be the discount dentist.
You want to be the one people trust.
Lead with the result the patient actually wants,
a smile they are proud of, teeth that do not hurt, a dentist they believe in,
and the bargain hunters scroll right past.
Which is exactly what you want.
Proof
[VISUAL: "612" then "701" then "+89 new patients"]
[TESTIMONIAL: Scott clip if available]
Let me show you what this looks like when it runs.
There is a dentist here in Vancouver named Scott.
Scott runs River District Dentistry.
The year before we started, his practice saw six hundred and twelve new patients.
We built him a content system.
Consistent videos. His voice. His face. Answering the questions his patients actually ask.
The next year, same window, he saw seven hundred and one.
[Pause on the number]
That is eighty nine more new patients. Nearly ninety.
Not from a discount.
Not from a bigger ad budget.
From content.
He did not become a better dentist that year.
He just stopped being invisible.
And I want to be precise, because I hate when marketers get sloppy.
That is new patients, out of his practice software, year over year.
Real count.
And here is the best part
[TESTIMONIAL: post shoot "how do you feel" clip]
Now here is the part my clients love the most.
Making all that content did not take over Scott's life.
Let me tell you how one of my dentists described it.
He knew he had to build his brand and make content to get new patients.
But he hated it.
He resented it. He never knew what to talk about. It drove him crazy.
So here is what we did.
In just two days, we shot everything he needed for the next three months.
And the best part, he did not have to think about a single thing.
The scripts, the filming, the editing, the posting, all of it, handled.
All he had to do was sit down in a chair,
move his mouth,
and let some noises come out.
That was it.
Two days. A full quarter of content. Then he goes back to being a dentist,
and the content just keeps running without him.
And if you get nervous on camera, that is actually the best part of the system.
You do not have to think about it.
I am right there, coaching you through every line, guiding your hand the whole way.
By the second shoot day you are doing it in your sleep.
Point three: the leak nobody talks about
[DRAW: the bottom of the funnel, a bucket with a hole]
This is the part nobody tells you, because it makes them look bad.
You can have perfect ads.
You can have perfect content.
And still make nothing.
Because of what happens after somebody raises their hand.
The story
[VISUAL: a spreadsheet full of names, untouched]
Let me tell you a true story. I am not going to name the client.
We generated a pile of leads for a business.
Real people. Real phone numbers. People who asked for help.
And when I asked him how many he had followed up with,
he looked at me and said,
I do not have a clue where those go.
Most of those people were never contacted.
Not once.
That is the biggest pile of money I have ever watched somebody leave on a table.
So we build the net
[DRAW: a system catching the leads]
So the third piece of the machine is the one that catches everything the first two bring in.
You need a system.
One place where every lead lands.
Automated follow up, so nobody falls through the cracks.
One source of truth, so you actually know what is working.
I am not going to bore you with the tech.
That is my job, not yours.
Just know this.
The ads bring them in.
The content makes them trust you.
And the system makes sure not a single one slips away.
Cross industry proof
[VISUAL: "1,700+ leads" then "3x return"]
[TESTIMONIAL: Jason clip if available]
Let me give you one more piece of proof, and I will be upfront that this one is not a dentist.
His name is Jason. He runs a health clinic here in Vancouver.
We ran this exact system for him.
Content at the top. Trust in the middle. A real system at the bottom.
That system has generated more than seventeen hundred leads,
at roughly a three times return on every dollar he put into ads.
But the number I actually care about is what he said to me.
He said, I got twelve or thirteen new patients in one week.
Which is usually what I get in a month.
[Pause]
Same machine. A health practice instead of a dental one.
It finds the people who want what you do,
makes them trust you before they call,
and makes sure nobody slips away.